Click local He Whakataukī Ko te manu e kai ana i te miro, nōna
Brief
Develop a solution that encourages people to take action in cleaning up their local environment.
Solution
Doublehappy undertook the goal of encouraging local people to take ownership of community environmental problems. After public consultation, personal research and several focus group sessions we developed theories based on social networking, activism and herd mentalities.
We developed a working model website that focused on environmental issues, groups and projects and inspired participation local.
Outcome
Clean, whitespace user driven content.
Skillset › Information architecture, Concept design, graphic design