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They are unique in the New Zealand market. With an established customer base they needed to provide a unique point of difference. Compare quotes aims to provide comparisons around ratings, reviews and other forms of social influence.
To convince potential suppliers of their value proposition they needed a highly visible prototype. The design had to demonstrate all of the interaction principles to support the business & user goals. IxD patterns include elements of social proof, rate features, watch listing, comparison and rating systems, quick & simple questions. Visual design followed their brand colours with the addition of complementary colours to create a more flexible palette. Large indented primary navigation adds strength.
- Role › Visual & interaction design
- Type › Prototype design
- Project owner › Lushai


